Bits o' Brian

Continuing the quest to align Marketing and Sales

Brian McGuire

Brian McGuire is an enthusiast, thought leader, and champion for alignment of Marketing and Sales to drive effectiveness of firms’ commercial efforts. As an engineer, Brian firmly believes that process discipline and Lean Six Sigma are as at home in the Marketing and Sales departments as on the factory floor. He has spent his career in process engineering, sales, marketing, and communications. This breadth of experience gives Brian a unique perspective on the gaps which can exist in a company’s ability to tell its story across the spectrum of high level brand positioning and one-on-one conversations with prospects and customers…the commercial conversation.

Brian is the Senior Director of Marketing Communications for ADP‘s Added Value Services division. Prior to this role, he led the Communications function for GE Energy’s Power Generation Services division. Earlier roles, with increasing responsibility, at GE, ExxonMobil Chemical and Eastman Chemical in Sales and Marketing have helped Brian develop a point-of-view and vision for Sales and Marketing alignment.

He blogs, publishes, and speaks from his own experiences, research, and observations about the challenges B2B firms face as they connect their brand, their product innovations, and their capabilities to the needs and objectives of their customers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 9 other followers

Twitter bits…

%d bloggers like this: